WHY OMIA?

OMIA is designed for women who live life without pauses. From the office to Pilates, from shopping runs to dinner with friends, our pieces are created to move seamlessly with you through every hour of the day.

We believe activewear shouldn’t just perform in the gym and then sit in the wardrobe. It should feel just as natural at a meeting as it does in a studio. That’s why OMIA is built around all-day wear, versatile, sculpting, and timeless pieces that empower you to show up with confidence, no matter where you are.

Our View on Sustainability
For us, sustainability goes beyond the buzzword of recycling.
While each OMIA piece is made with 25% recycled spandex, we believe that recycling alone is not enough to be sustainable. True sustainability comes from creating good quality pieces that last, garments you invest in, wear often, and keep for years.
Every OMIA fit is designed with this philosophy, fewer replacements, less waste, more value. Because the best way to care for the planet is to choose better, not more.

OMIA isn’t just activewear. It’s your 24-hour fit, made to work hard, look sharp, and move effortlessly, wherever the day takes you.

Why i started OMIA?

OMIA began as a very personal journey.
I started this brand because I’ve lived the transformation myself, the discipline of weight loss, the struggles with body image, and the pursuit of balance between performance and identity. For me, fitness was never just physical, it was about confidence, presence, and self-expression.

But when I looked at activewear in India, I found a gap. Clothes either performed but lacked style, or looked good but didn’t last. I wanted to create something that looked as bold as it performed, something that matched the energy of today’s women, ambitious, unapologetic, and unstoppable.

OMIA is my baby, built from my own story but made for every woman who believes her clothes should empower her to walk into any room, whether it’s a gym, a meeting, or an afterparty, and own it completely

SIDH JAIN

Concept Note

OMIA was created to blur the lines between activewear, everyday wear, and lifestyle essentials. We saw a gap in the market: clothes that worked well in the gym often looked out of place elsewhere, and pieces designed for style rarely performed under pressure. OMIA bridges that gap with versatile fits that transition seamlessly through a 24 hour day from office to Pilates, from coffee runs to dinner with friends.

Why The Cocktail Concept?
The Body Bar concept reimagines clothing the way cocktails reimagine drinks: as an expression of mood, personality, and ritual.
• Each OMIA piece is named after a cocktail, symbolizing its unique character.
• Espresso Martini is bold and powerful.
• Pink Mimosa is playful and radiant.
• Frozen Gin Fizz is cool and refreshing.
Like a bar menu, OMIA offers a curated collection where every “pour” is a mood, and every set is designed to help you feel your best in every moment of the day.

OMIA isn’t just activewear. It’s a Body Bar where fashion meets function, sustainability meets style, and women find pieces that let them live without pause. Whether you’re sweating, working, lounging, or celebrating, OMIA is designed to be your 24 hour companion, strong, versatile, and unapologetically you.