Why Omia
OMIA is designed for women who live life without pauses. From the office to Pilates, from shopping runs to dinner with friends, our pieces are created to move seamlessly with you through every hour of the day.
We believe activewear shouldn’t just perform in the gym and then sit in the wardrobe. It should feel just as natural at a meeting as it does in a studio. That’s why OMIA is built around all-day wear, versatile, sculpting, and timeless pieces that empower you to show up with confidence, no matter where you are.
Our View on Sustainability
For us, sustainability goes beyond the buzzword of recycling.
While each OMIA piece is made with 25% recycled spandex, we believe that recycling alone is not enough to be sustainable. True sustainability comes from creating good quality pieces that last, garments you invest in, wear often, and keep for years.
Every OMIA fit is designed with this philosophy, fewer replacements, less waste, more value. Because the best way to care for the planet is to choose better, not more.
OMIA isn’t just activewear. It’s your 24-hour fit, made to work hard, look sharp, and move effortlessly, wherever the day takes you.
FOUNDERS NOTE
Why I started Omia
OMIA began as a very personal journey.
I started this brand because I’ve lived the transformation myself, the discipline of weight loss, the struggles with body image, and the pursuit of balance between performance and identity. For me, fitness was never just physical, it was about confidence, presence, and self-expression.
But when I looked at activewear in India, I found a gap. Clothes either performed but lacked style, or looked good but didn’t last. I wanted to create something that looked as bold as it performed, something that matched the energy of today’s women, ambitious, unapologetic, and unstoppable.
OMIA is my baby, built from my own story but made for every woman who believes her clothes should empower her to walk into any room, whether it’s a gym, a meeting, or an afterparty, and own it completely
SIDH JAIN
Concept Note
OMIA was created to blur the lines between activewear, everyday wear, and lifestyle essentials. We saw a gap in the market, clothes that performed well in the gym often felt out of place elsewhere, and pieces designed purely for style rarely held up under movement. OMIA bridges that gap with versatile fits designed to transition seamlessly through a 24 hour day, from office hours to Pilates, from coffee runs to dinner with friends.
At the heart of OMIA’s identity is The Body Bar, a concept shaped with intention, emotion, and imagination. Developed closely with Tulip Aggarwal, OMIA’s Creative Director, the brand goes beyond function to tell a story. Together, the vision was to treat clothing the way cocktails are treated, not just as consumables, but as expressions of mood, ritual, and personality. Every design choice, from silhouettes to naming, is rooted in this philosophy.
Why the Cocktail Concept?
The Body Bar reimagines clothing the way cocktails reimagine drinks, as a reflection of how you feel and who you are in that moment.
Each OMIA piece is named after a cocktail, symbolising its unique character,
Espresso Martini, bold, powerful, unapologetic
Pink Mimosa, playful, radiant, confident
Frozen Gin Fizz, cool, refreshing, effortless
Like a thoughtfully curated bar menu, OMIA offers a collection where every “pour” represents a mood, and every set is designed to help you feel your best, no matter where the day takes you.
Guided by a creative vision that romanticises movement, confidence, and self expression, OMIA is not built around occasions, but around life as it flows. Fashion meets function, sustainability meets style, and performance meets presence. Our pieces are crafted to last, designed with longevity in mind, because we believe true sustainability is not just about materials, but about creating pieces worth keeping.
OMIA isn’t just activewear.
It’s a Body Bar, where women dress without pause, move without compromise, and live in their confidence all day long.
Whether you’re sweating, working, lounging, or celebrating, OMIA is designed to be your 24 hour companion, strong, versatile, and unapologetically you.